#CAJ15: The La Presse+ Experience -- J-Source.ca -- The Canadian Journalism Project

Thu, 07/27/2017 - 22:03

Posted by fcadweb on November 10, 2015

#CAJ15: The La Presse+ Experience

In April 2013, Montreal’s La Presse launched a tablet app with the goal of building a new flagship platform for its news business. Two years later, the results are astounding. Each weekday, more than 180,000 tablets open the daily edition of La Presse+, while La Presse continues to print 100,000 copies and lapresse.ca still attracts more than 250,000 unique visitors per day. LP+ has been consistently experiencing remarkable engagement from its audience: Over 40 minutes daily on weekdays, 60 minutes on Saturdays and 50 minutes on Sundays. As the growth of the audience has become established, the shift of revenue from print to digital is now well on its way. Advertising on LP+ now accounts for more than 50 per cent of the company’s advertising revenues. Yann Pineau, deputy editor in chief, explains the stages of this adventure and what it has meant to La Presse and its newsroom.

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