Live Coverage
Future of Media
This panel discussion series hosted and moderated by Digital Journal explores how current trends, technologies, and innovations are affecting the future of the media industry and its audience. Tonight's speakers include: Jamie Angus, Jon Taylor, Chris Boutet, Mathew Ingram, and Kathy Vey.
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Vey: Those are two different questions: making an impact and making a profit. I don't want to speak for the CEO or the CFO but getting advertising wasn't the most important thing for me when we were starting up, it was establishing credibility and readership and a stable core of freelancers who got what we were trying to do ... You can't sell anything if you don't have anything to sell -
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Angus: It does worry me about the huge dominance of Twitter, Facebook, and Google mitigates against start-ups. Angus talked more about this in Digital Journal's Q&A earlier today: www.digitaljournal.com
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Taylor: So on Friday we changed the name to Bell Media, then also on Bell Mobility six channels launched. If we weren't in a mobile space before, we're in a mobile space now. The digital strategy has been evolving before Bell came in. The watershed moment was the Olympics, there was a real change in our company's culture at the 2010 games. All of the sudden there was a aha moment about digital. We can transition from a broadcaster to a media company ... that's led to this vertical integration that's defining our future.
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Audience question: Thoughts on augmented reality or apps like Layer, content overlayed on a location?
Ingram: Look at one of the things Google goggles ... that kind of thing is actually hugely useful if you travel to places that you don't know a lot about.
Moderator: What about using [an app like that] it in the newsroom?
Ingram: Definitely a possibility, it's information. -
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Vey: Open File is specifically asking for that this time around. Please write to us and tell us what questions you want us to ask. That's something we're going to be hitting hard. Usually that's something that gets ignored, the pundits and the pollsters get their say (but others are ignored).
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Majority of panelists say the use of Google news vs. searching a specific news site isn't about mistrust; it's about efficiency and ease of searching. But Ingram says there is some feeling of distrust, see number of sources that are available think now there are all these other sources, and in some cases you may have experienced a story where you know something about it and realize your favourite media outlet got it wrong.
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Ingram: With social media the risk in particular is that you find one blogger, or two bloggers, or one person where your world view fits their world view and they become your source of info. Start focusing on people that are preaching to one choir, or your particular choir. Are people just searching for things they want to hear?
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The panelists ask Angus about television detector vans (they exist!). He responds that they cost 142.50 pounds per household for TVs. It now applies to computers that can stream live video, as well. "It seems like an old world view of funding the BBC, but nobody can think of a better one"
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