Live Coverage

Live: The National Magazine Awards

Tonight our roving reporter Dana Lacey will bring you coverage of the 34th National Magazine Awards at The Carlu in Toronto. Send your photos, wit and industry gossip to 25796@scribblelive.com or tweet with #NMA.

  • Hi everyone! Dana here... not at The Carlu yet but here's some background info about tonight's awards:

    379 submissions from 88 different Canadian publications for awards in 43 written, visual, integrated and online categories.

    The three finalists for the coveted Magazine of the Year are Canada’s History (née The Beaver), Cottage Life and MoneySense.
  • Check out the National Mag Award's site for the full list of nominees

    www.magazine-awards.com
  • More about the Magazine of the Year award, from the site:

    About the Award

    "The award for Magazine of the Year is open to any Canadian consumer magazine magazine that is at least 51% Canadian owned and published in either English or French or a combination of both. Eligible magazines must publish at least 2 issues per year."
  • From the judges:

    "With a clear mandate to convince Canadians that their stories are worth remembering, Canada’s History (once known as The Beaver) brings together people and events that have shaped our past, in stories that entertain as well as educate. A magazine that builds and shapes our sense of community, its readers find themselves inspired and enlightened. It is a cover-to-cover read each issue."

  • "A magazine of inspiring ideas and a will to educate, inform and entertain its readership, Cottage Life is the essential companion to the cottage experience. Its look is friendly and accessible, its stories are easy to absorb, and its art and design communicate effectively and creatively. From front to back Cottage Life is a lively mix of all the great elements of magazine publishing."

  • "Aimed at regular Canadian families who need to manage their own investing and retirement planning, MoneySense offers information and inspiration to achieve financial success. By mixing expert advice with practical experience, the magazine is a great tool for its readers. More than that, MoneySense is innovative: from developing a whole new genre of personal-finance reporting to engaging its readers with unique perspectives, the magazine is fresh, inclusive and visionary."

  • I should also admit my bias upfront. I will be cheering for the following people tonight: my partner in food blogging Sarah Efron, Moneysense managing editor and founder of Spice City Toronto, is also up for a mag award. So are my friends Lauren McKeon and Jessica Leigh Johnston, both nominated for features for This magazine (Lauren wrote about the North's superprisons and Jessica wrote about what Canada should learn from Abu Dhabi's new metropolis. Good luck guys!
  • After 35 hours of talking about bad journalism, looking forward to this eve's National Magazine Awards to celebrate some good stuff #NMA
  • I'm watching all of our people head out to the #NMA dinner. I'll be watching from afar and compiling a PR as I partyhop.
  • An advantage of being on #NMA news release duty tonight is that @jplaskett and Beast are playing next door at David Pecaut Sq for #luminato
  • When an event planner (say, me) is faced with a night alone at the office and an office full of wine, that person has some choices to make.
  • Here's everyone who has taken home the Mag of the Year award:

    Previous Winners*

    2009 - Up Here
    2008 - AlbertaViews
    2007 - Toronto Life
    2006 - The Walrus
    2005 - Maclean's
    2004 - Maisonneuve
    2003 - Border Crossings
    2002 - Outpost
    2001 - Canadian Geographic
    2000 - Azure
    1999 - Chatelaine
    1998 - Adbusters
    1997 - Vancouver Magazine
    1996 - Canadian Living
    1995 - Canadian House & Home
    1994 - Canadian Art
    1993 - Owl & Chickadee
    1992 - Cottage Life
    1991 - The Idler
    1990 - West
    1989 - Toronto Life
    1988 - Applied Arts Quarterly
    1987 - Report on Business
    1986 - Quill & Quire
    1985 - Toronto Life
    1984 - Saturday Night
    1983 - Vancouver
    1982 - Equinox
  • There's about a gazillion categories, so I doubt I'll be able to tweet all the winners. For reference, here are the categories that are (for the first time) open to print AND digital categories (remember last year, when the online awards were the pre-show?)

    Arts & Entertainment: Any article on the arts or entertainment.

    Best Short Feature: Any non-fiction article of 2,000 words or less. Opinion columns are not eligible. Entries will be judged exclusively on the strength and quality of the writing. Any article entered in Best Short Feature category may not be entered in any other written category

    Business: Any article on business.

    Columns: Any set of three (3) columns by the same writer in the same publication.

    Essays: Any article in which a writer's perspective is paramount, offering an argument or a reflection. The regular columns of columnists are not eligible.

    Fiction: Any work of fiction first published by the magazine. Entries in Fiction are not eligible for entry in any other written category.

    Health & Medicine: Any article on health or medicine.

    How-to: Any article that is instructional in nature. Articles submitted in any of the Service categories may not be entered in the How-to category.

    Humour: Any humorous piece.

    Investigative Reporting: Any article based on original fact-finding and enterprising newsgathering.

    One-of-a-kind: Any non-fiction magazine article not entered in any other category. The intent is to open the competition to writing that is not easily classified.

    Personal Journalism: Any article that focuses on the personal experiences of the writer.

    Poetry: Any work of poetry first published by the magazine (a series of up to three poems by the same author from a single issue is permitted).

    Politics & Public Interest: Articles that concern politicians, politics or public issues with the potential to influence national or local public policy. Articles entered in this category may NOT also be entered in the category Society.

    Profiles: Any article that focuses on one person or a group. Articles entered in the Profiles category may not be entered in any other written category.

    Science, Technology & the Environment: Any article on science, technology or environmental issues. Articles entered in this category may NOT also be entered in the category Society.

    Service-Health & Family: Any informational article covering health, medicine, psychology, relationships and education. Articles submitted in this category may NOT also be entered in category Health & Medicine or in the category How-to, nor in any of the other service categories.

    Service-Lifestyle: Any informational article that deals with interests including, but not limited to, travel, recreation, music, environment, décor, maintenance, hobbies, food and fashion. Food articles may include recipes but may not consist entirely of recipes. Articles submitted in this category may NOT also be entered in category How-to, nor in any of the other service categories.

    Service-Personal Finance & Business: Any informational article covering personal finance, business and careers. Articles submitted in this category may NOT also be entered in category Business or in the category How-to, nor in any of the other service categories.

    Society: Articles directly concerned with social issues. Articles submitted in categories Politics & Public Interest or Science, Technology & the Environment may not be entered in this category.

    Sports & Recreation: Any article on sports or recreation.

    Travel: Any article that relies on a sense of place for its impact.

    The following category is open to print publications only:

    Editorial Package: Any collection of articles on a related theme in a single issue that reflects collaboration by editors and writers. Restricted to a maximum of three (3) editorial package entries per magazine. ($150 entry fee for each)
  • Print only categories:

    Best Single Issue: This prize is awarded to the magazine that has published the best single issue of the year in terms of the overall quality and originality of the content and its relevance to the intended readers. Editors must include four (4) copies of a cover letter (max 300 words) to summarize the issues goals. ($150 entry fee for each)

    Magazine Covers: Any single magazine cover.

    Single Service Article Package: A single service article that displays superior packaging of visual and written components and that reflects collaboration by the editorial team (which could include editor(s), writer(s), photographer(s), illustrator(s), stylist(s) and others). Packaging elements could include (but are not limited to) annotations, illustrations, photography, sidebars and captions. This category is intended for single articles that are driven more by instructional content than by storytelling. Any article entered in Single Service Article Package may NOT also be entered in Words & Pictures. This category does NOT include related articles packaged together.

    Words & Pictures: Any article that relies for its impact on the successful integration of text and visuals as inseparable elements. Entries in Words & Pictures may NOT also be entered in Single Service Article Package.
  • Visual categories:

    Art Direction for a Single Magazine Article

    Art Direction for an Entire Issue - please submit four (4) entire original issues for each submission. There is no longer a limit to the number of issues one magazine can entry into this category.

    NEW! Conceptual Photography:Any photograph or series of photographs in which an idea or concept is portrayed.

    Fashion & Beauty: Any fashion or beauty layout using photography or illustration.

    Homes & Gardens: Any photograph or series of photographs, for a single article, that celebrates interiors or exteriors. This includes architecture, décor and gardens.

    Illustration: Any full-page, spread, cover or photo illustration; colour or black and white; single or series.

    Photojournalism & Photo Essay: Any photograph or series of photographs from a single issue, shot on location, which records events or situations not controlled by the photographer. This category includes photo essays, travel and landscape photographs that accompany a single article.

    Portrait Photography: Any photograph or series of photographs for a single article on one or more people.

    Spot Illustration: Any illustration less than a page; colour or black and white, single or series.

    Still-life Photography: Any photograph or series of photographs of an object or objects, for a single article. This category includes food and product.
  • Also: new digital awards!

    NEW! Best Digital Design: A digital publication with the most successful and original overall combination of visual and graphic design elements with functionality, including ease of navigation, readability of content, successful integration of audio/visual elements and a clear distinction between paid content/advertising and editorial content.

    NEW! Best Multi-media Feature: An original digital feature that best serves its intended audience through use of the digital medium including audio/visual elements as well as blogs and social media including forums, user-generated content, message boards etc.
  • And last but not least, the (digital) Magazine of the Year award:

    A web-only magazine or magazine companion site that successfully fulfills its editorial mission by representing the highest journalistic standards and effectively serving its intended audience by maximizing the possibilities afforded by the digital medium. These include excellence of content, interactivity, rich media, design, navigation, and social media. Editorial material must be clearly delineated from sponsored content, advertising and product sales as prescribed by ASME's Best Practices for Digital Media. An editorial mandate is required with this entry.
  • This year's award for outstanding achivement goes to D.B. Scott. From the NMA site:

    "With a dynamic career spanning four decades, D.B. Scott has earned his reputation as an eminent authority in the Canadian magazine industry.

    D.B.’s experience is vast and varied. He is currently the president of Impresa Communications Ltd, a consulting firm specializing in Canadian magazine and publishing companies of every size, from large multi-title corporations to very small volunteer-driven publications. He has worked in editorial and publishing capacities for the Toronto Star, Ontario Living and Quest, and served as editorial director for Saturday Night Publishing Services and as corporate editorial director of Comac Communications Ltd. The results of his studies and research have contributed to strengthening public policy at the provincial and federal levels. A part-time instructor and associate coordinator with Ryerson University’s Magazine and Web Publishing program, D.B. has taught eager minds the intricacies of magazine publishing for over a decade.

    D.B. presides over the industry’s most widely read and go-to blog, Canadian Magazines. Kat Tancock, senior web editor at Reader’s Digest, says “I remember poring over his archives when I was new to the industry to try and glean as much information as possible about the world I was trying
    to inhabit, and it was like reading a textbook on how things work and how people interact.”

    In calling for his nomination as this year’s Outstanding Achievement recipient, John Macfarlane, editor and co-publisher of The Walrus called D.B.’s blog a "public square" and noted, "when [D.B] chooses to mount his soapbox, he is invariably informed, fair-minded and wise."

    D.B. has been the curriculum advisor and long-time member of the professional development committee for Magazines Canada's School for Professional Publishing as well as being a frequent presenter at Magazines Canada-run conferences such as MagNet, Mags U and the School for Advertising Sales. He has also volunteered countless hours as a judge in magazine awards programs across Canada, and served as president of the National Magazine Awards Foundation in 1991 and was a director for 8 years.

    D.B.’s devotion to the arts extends beyond the publishing world. He was appointed to Cambridge Libraries and Galleries Board of Trustees, and served as chair for two years. In his five years as founding chair of the Region of Waterloo Arts Fund, the organization awarded almost $1 million to local artists and arts programs. Lately he has returned to a dormant passion for creating art himself, with printmaking his focus.

    For his undeniable service to the Canadian magazine industry, the National Magazine Awards Foundation is proud to award D.B. Scott with the Foundation Award for Outstanding Achievement."

  • I've a longtime reader of D.B.'s Canadian Magazines blog. I did a little internal dance whenever I beat him to a magazine story when I worked full-time at J-Source. It rarely happened.
  • Did I mention that I left J-Source a few months ago to work for ScribbleLive, the Toronto company that donated the liveblog platform you're using right now? Seems I can't stay away.
  • Man, when I start tying a tie I have NO IDEA where everything's gonna end up. Thin end longer than fat end AGAIN?? #NMA
  • I aspire to one day be nominated for a #NMA good luck to everyone who was this year.
  • this year, maybe i'll drip the tiny sandwiches INTO the chocolate fountain.. #nma #duh
  • okay leaving for the awards, doing the rest of this from my cell phone. lets see how long the battery lasts. (estimate: until right before something great happens)
  • @natmagawards reception...if I could eat this much variety of food in small portions everyday I would #NMA
  • #NMA gala tonight. Best of luck, friends and colleagues, and bravo to all noms. The rest of you, show your support, buy a Canadian magazine.
  • And in honour of Canadian history's nomination, I walked by Mackenzie house, home to toronto's first mayor #nma instagr.am

  • Love that ryerson finally made Gould st pedestrian-only instagr.am

  • The carlu sits high above the world/winners #nma instagr.am

  • Holy nicely dressed people batman
  • So far have spotted walrus Ed-in-chief John macfarlene, spacing Ed matt Blackett, Canadian magazine's DB Scott, this editor GF Scott...and oh so many more
  • Kagan McLeod for Toronto life

  • Up for best mag cover

  • Also up for best cover

  • Vancouver mag... Dan page up for best illustration

  • Flare for fashion and beauty

  • Enroute

  • Kitra cahana for Maisonneuve

  • Peter sibbald for Canadian geographic ( this and previous ip for photojournalism

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