Live Coverage
Mediabistro socialize conference
- Good morning! Associate editor Belinda Alzner is at Mediabistro Socialize conference all day today and will be sending updates on social media buzz.
- Opening keynote is Alan K'Necht, founder and CEO of Always Digital Media in Toronto.
- He's talking about how social media hasn't changed over the years -- since the printing press -- just the medium.
Discussing what you need for success on social media - you need people who care about what you are sharing, not just a head count of followers.
- Alan K'Necht is done, finishes by saying don't measure social media success based on size, but rather on community engagement an balance -- pushing out too much content can have a negative impact.
- Sam Fiorella is now talking corporate return on investment of social media.
- We'll see how much is focused for news organizations and update accordingly.
- One audience member brought up the point that it's hard to measure what social media brings when it is a one-way street -- ie when news organizations simply broadcast content. It's an engagement tool, and if you're not using it as such, it's hard to measure what social media is doing for you.
- What I can get from this is that news organizations need to figure out if social media engagement is making your readers more loyal or resulting in them sharing your content with others.
- Interesting analogy about boomers and gen x'ers: boomers given pen and paper, gen x told to use phones, laptops, iPads, etc. watched a presentation, given a test. Presenter thought boomers were more engaged, listening more intently, but gen x scored much higher on comprehension test after presentation.
- Basically, by not embracing social sphere, organizations will miss out on smart ideas and useful things that can help.
- We are back from break - next up is breaking out of ordinary social media with Ric Dragon, CEO of DragonSearch
- Ric is talking about social media marketing campaigns and big media spin on products.
- Here we go: Ric Dragon talking about transmedia - there needs to be continuity in stories. Storytelling needs to be multifaceted
- Basically, if you can tell stories via a number of different mediums it will reach a wider audience (seems obvious, but some traditional media has been slow to adapt to this idea)
- David Adler and Fazila Nurani are here to talk about Facebook legal stuff.
- Will keep updating if my mind doesn't explode.
- Social media and Facebook has no boundaries which makes the law interesting to follow - but most legal framework is from California
- There is a mix of federal and provincial laws for privacy in Canada - BC, Alta., QC, have their own privacy laws.
- (not so) fun fact: only 15-20% of users change Facebook default privacy settings.
- Courts struggle with the social media sphere. Many turning to international cases for guidance
- Goal of new privacy laws in Canada is to get rid of Do Not Call list and bring it under FISA (anti-spam laws) -- it all sounds very complicated and relies on opting in to lists and users giving consent and the effect this will have on marketers. The fines are heavy.
- This will not affect paper mailing lists.
- On who owns Twitter followers/LinkedIn connections: the law is unclear.
- And an overseas company that wants to spam a Canadian will have to follow Canadian law.
- A great panel on the legal stuff coming down the tubes in Canada in terms of social media, and the rights of employees.
- Next up is another panel! This time on Facebook Advertising.
- And then lunch. My grumbling tummy is thankful
- Facebook ads: the most effective advertising of all of history?
- Nikhil Sethi says social media and reality are closely related. In news, I might argue that's not entirely true, in reference to Chantal Hebert's speech in Regina the other night. The people reading this right now are those who are already highly engaged.
- Though, the speed at which Twitter moves to cover breaking stories reflects reality more accurately than traditional media - especially for local stories.
- Sorry about the abrupt break -- I had a delicious boxed lunch to consume.
- But we're back and onto G+ now.
- This panel is not going to be fun to cover, if only for how many keystrokes it takes to type G+
- Lawrence Mak from Adobe keeps stressing that G+ is not another social network. It's not a Twitter killer, and it's not touching Facebook. It's going to help marketers an enhance the Google experience with a social layer.
- But after talking to journos at lunch, G+ seems to be a great way to help news organizations rise to the top of searches, if they and their journalists are sharing their stories on G+
- I should note that were on the 27th floor of the Sun Life centre and have a wonderful view of the city skyline and the big red CBC building.
- Will take a photo during the break :)
- Chase McMichael: "Facebook is going to be here for tens of tens of years."
- Pretty bold statement considering the lifespan of social media sites, so far.
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